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Big Tech Dependence Tier List: a Korean User's Daily Reality

I tracked how much of my actual day each company touches (search, cloud, messengers, productivity tools) and ranked them by how painful it'd be to walk away. Writing from Korea, Naver and Kakao carry weight they wouldn't in a US ranking.

tierize editor · Published Aug 11, 2026

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S
  • Google
  • Apple
A
  • Microsoft
  • Naver
B
  • Kakao
  • Meta
C
  • Amazon
D
  • X (Twitter)

Item comments

  • S

    Google

    Take away Search for a day and I'd feel lost within the hour. Take away Maps and I don't know how I'd navigate a city I haven't memorized. Gmail runs half my logins, YouTube is where I actually learn things now — none of the four swap out easily.

  • S

    Apple

    Nobody forces you into iMessage, iCloud, and AirDrop — you just end up there because your devices work better together. The first year, leaving feels optional. Years in, with photos and passwords tangled into one system, the exit door has quietly gotten much smaller.

  • A

    Microsoft

    From logging into Windows in the morning to the last Teams meeting before I close the laptop, Microsoft owns my working hours completely. Office still makes documents at basically every company I've worked with. It evaporates the second I get home — total, but conveniently bounded.

  • A

    Naver

    Search, Pay, Maps, Webtoon — four different categories, and Naver owns my daily habit in every one of them here. Some days I reach for Naver Search before Google, which says a lot given how dominant Google is elsewhere on this list. For life in Korea, this one can edge Google out.

  • B

    Kakao

    KakaoTalk alone earns an A — it's how I talk to family and split bills, with no realistic alternative anyone actually uses here. The problem is everything else in the stack. KakaoPay, KakaoMap, KakaoT get opened when needed and forgotten the rest of the time.

  • B

    Meta

    Losing Instagram for a week would genuinely bother me, the habit of checking it is real, but my day would keep functioning fine without it. That's emotional pull, not functional necessity. Ask someone a decade younger or older and you'll get a very different answer.

  • C

    Amazon

    Living here, my contact with Amazon is basically overseas shopping and AWS quietly running behind half the apps I use. That's a much thinner footprint than Prime, Alexa, and same-day delivery give it in the US. Ranked from an American household, this is an easy S.

  • D

    X (Twitter)

    I open it, scroll for news and hot takes, and close it — it never grew into anything more functional than that. No payments run through it, no messaging I depend on, no maps habit built around it. Quitting it wouldn't change a single thing about my day.

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